How does Loggr compare with Google Analytics?

Both Loggr and Google Analytics track events and provide analytics on the events they track. The difference is in the events being tracked. Google Analytics tracks web traffic while Loggr is used for tracking application events.

What are application events?

Loggr is used for tracking application events, which are usually best described using an example. Picture an online book store. There are numerous, important events going on in an e-commerce website like that. Events that give a clear picture into how the website is being used — or not used. Here are some:

  • new and deleted customer accounts
  • adding and removing books in a shopping cart
  • abandoned shopping carts
  • purchases
  • customers leaving comments or reviews
  • customers getting errors

These are events that are really important to track. Even more important is to track the particular user that is doing all these events, when they are doing them and in what order. This is where Loggr excels and the effectiveness of Google Analytics is kinda useless.

I'll summarize it this way… Google Analytics is one of the best tools prior to your website’s login page. After the login page you want to track events based on the user, which is what Loggr does. If your website doesn’t have a login page, which probably means it doesn’t specifically identify users, then Loggr is not as helpful.

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Loggr is great for applications that have identifiable users. Does your application have users?