DoubleTakeDeals uses Loggr to provide pro-active support

Know Your Customer’s Issues Before They Do

The DoubleTakeDeals support and development teams monitor Loggr throughout the day, making sure sales are coming through and are on pace. They also watch for errors that may be occurring. “Because we track events and errors by user account, we can easily see the path a user took to get an error and quickly determine if it’s a bug or a user error.” says Walker “We are able to trace and monitor our most critical services such as our credit card processor transactions, affiliate-website partner referrals, IVR (800#) certificate redemption systems, promotion code useage, and more.”

Google Analytics Is Not Enough

DoubleTakeDeals’ website uses Google Analytics for tracking web traffic, but it’s only something their marketing people use. “For monitoring it’s not enough. We need to see our events as soon as they happen and it’s also important to be able to track events by user.” Their support staff can stay on top of the site’s activity as it happens. “Even if we’re not on top of the activity, we’ll get alerted when anything bad happens -- try that with [Google Analytics]”

Give Developers The Insight They Need

"Most important to Doubletake’s developers is our ability to see program errors in production - right when they occur across the entire spectrum of our software – from our commerce and content websites, e-stores, image servers, and all client web and native mobile apps. We get immediate feedback after daily code deployments, so we can react before damage occurs if a new production code deployment negatively affected something we didn’t anticipate."

Don’t Waste Time On In-House Solutions

DoubleTakeDeals runs several different web apps. The reality is that they’re forced to share development resources across apps. “One thing we don’t have time to do is build our own monitoring and analytics systems in-house.” Even with the resources to build your own, it’s not always worth it. Walker adds “There’s lots of logging systems out there that can send events to flat files or databases, but that’s a far cry from the analytics we get for very little [cost] with Loggr.”

Simple Integration Is Key To Successful Measurements

Another side-effect of having limited development resources is that their developers can’t afford to spend a lot of time instrumenting their code for analytics. “It has to be simple or our developers will just ignore it.” Loggr’s fluent agent makes it a no-brainer for their developers to add tracking to any new code. “The impact you can get from adding one or two lines of code is amazing. We know the pulse of the site every minute.”


Does your team need a better system for monitoring and diagnostics?